Why Bitcoin
Why Bitcoin?
safe, inexpensive, globalThere are many good reasons to accept Bitcoin in your online store.
Guaranteed Payment
Bitcoin payments are final and cannot be reversed. Both on-chain and Lightning transactions are irreversible — eliminating the risk of chargebacks.
Low Fees
Bitcoin payments, especially via Lightning, are significantly cheaper than credit cards, PayPal, or other traditional payment methods.
Globally Available
Bitcoin works worldwide — without banks, without restrictions, and independent of a customer’s country of origin or payment infrastructure.
Instant Settlement
Payments are deposited directly and instantly into your own Bitcoin wallet — with no delays, no batch settlements, and no rolling reserves from payment providers.
Earn Bitcoin
The easiest way to acquire Bitcoin is to accept it as a payment method — without having to buy it yourself.
Increased Attention
Businesses that accept Bitcoin often gain additional visibility, media coverage, social media reach, and recommendations from the Bitcoin community.
Stronger Brand Loyalty
Bitcoiners prefer shops that accept Bitcoin — even if they do not yet want to spend their Bitcoin. They follow, support, and recommend merchants who accept Bitcoin.
Fewer Returns
Experience shows that Bitcoiners return products far less frequently. Bitcoin users tend to be value-driven, loyal, and deliberately support merchants who accept Bitcoin. This results in:
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lower return rates
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fewer fraudulent returns
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more stable customer relationships
Suitable for Any Business Model
Whether physical products, digital goods, services, B2C or B2B — Bitcoin works for almost any legal business model.
Micropayments
Lightning enables payments in the cent range. This makes new digital business models possible (pay-per-article, pay-per-minute, digital services, etc.) that are technically or economically impossible with credit cards.
Privacy & Data Protection
Bitcoin payments do not require sensitive customer data. Fewer data equals less risk and reduced compliance requirements.
24/7 Payments and Settlement
Bitcoin works around the clock — even on weekends and holidays.
Modern Brand Image
Accepting Bitcoin signals innovation, technological openness, and customer-centricity — especially attractive for digital-native audiences.